30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, Uso pervasive are they in their personal, political, economic, aesthetic, psychologica...(展开全部)

Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. The Penguin on Design series includes the works of crea...(展开全部)

Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. The Penguin on Design series includes the works of crea...(展开全部)

Herbert Marshall McLuhan CC (July 21, 1911 - December 31, 1980) was a Canadian educator, philosopher, and scholar — a professor of English literature, a literary critic, and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions "the medium is the message" and the "global village"...(展开全部)

Over a mere three decades, the video game has become the entertainment medium of choice for millions of people, who now spend more time in the interactive virtual world of games than they do in watching movies or even television. The release of new games or game-playing equipment, such as the PlayStation 2, generates great excitement and even buying frenzies. Yet, until now, th...(展开全部)

Over a mere three decades, the video game has become the entertainment medium of choice for millions of people, who now spend more time in the interactive virtual world of games than they do in watching movies or even television. The release of new games or game-playing equipment, such as the PlayStation 2, generates great excitement and even buying frenzies. Yet, until now, th...(展开全部)

In this extraordinarily accessible and enormously witty book, the Nobel Prize-winning physicist Leon Lederman guides us on a fascinating tour of the history of particle physics. The book takes us from the Greeks' earliest scientific observations through Einstein and beyond in an inspiring celebration of human curiosity. It ends with the quest for the Higgs boson, nicknamed the ...(展开全部)

In this extraordinarily accessible and enormously witty book, the Nobel Prize-winning physicist Leon Lederman guides us on a fascinating tour of the history of particle physics. The book takes us from the Greeks' earliest scientific observations through Einstein and beyond in an inspiring celebration of human curiosity. It ends with the quest for the Higgs boson, nicknamed the ...(展开全部)

This is a comprehensive and richly illustrated textbook on the astrophysics of the interstellar and intergalactic medium--the gas and dust, as well as the electromagnetic radiation, cosmic rays, and magnetic and gravitational fields, present between the stars in a galaxy and also between galaxies themselves. Topics include radiative processes across the electromagnetic spectrum...(展开全部)